NBC’s Today Connects With Foursquare

Yet another media company is partnering with the hot location-based start-up Foursquare. NBC’s “Today” is using the social media company’s platform to promote its annual summer concert series.

Foursquare users are being encouraged to come to Rockefeller Plaza and watch the Toyota Concert Series live. When they “check-in” there, they can earn special badges, including the “newbie” badge for their first check-in, the “Roker” badge (get it???) for three check-ins and the “10 to 10″ badge for, well, 10 check-ins.

The Toyota Concert Series kicked off this morning with Sting, with future performances including Justin Bieber and Lady Gaga.

Video explaining the Foursquare partnership is after the jump.


Visit msnbc.com for breaking news, world news, and news about the economy

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast,  and get your show up and running in just a few weeks. Register now!