NBC’s Today Connects With Foursquare

Yet another media company is partnering with the hot location-based start-up Foursquare. NBC’s “Today” is using the social media company’s platform to promote its annual summer concert series.

Foursquare users are being encouraged to come to Rockefeller Plaza and watch the Toyota Concert Series live. When they “check-in” there, they can earn special badges, including the “newbie” badge for their first check-in, the “Roker” badge (get it???) for three check-ins and the “10 to 10″ badge for, well, 10 check-ins.

The Toyota Concert Series kicked off this morning with Sting, with future performances including Justin Bieber and Lady Gaga.

Video explaining the Foursquare partnership is after the jump.

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