The push for companies to have a mobile presence these days is similar to what they went through in the 1990s when faced with getting onto the Internet. Back then, the idea was to give customers all the information they could want without forcing them to leave their desks. Today it’s becoming necessary to give them access to all that info without forcing them back to their desks.
Volantis, which offers enterprise-class mobile content delivery and commerce platforms, recognized around a year ago that organizations of all sizes were starting to want – or need – a mobile presence. The problem, according to David Roberts, business development and product marketing manager at Volantis, was that smaller businesses didn’t necessarily have the personnel or money to create a professional looking mobile Web site.
To help solve this problem, the company launched Ubik.com, a free service that lets an organization or individual build a full-featured mobile Web site in just 15 minutes.
More about Ubik after the jump.
Ubik is built on the same core technology as the flagship Volantis platform that it sells to mobile operators, so as companies grow, they can upgrade to more advanced options.
The idea behind Ubik is to generate interest and awareness in the mobile Web, Roberts said. It seems to be working; since its launch last year, Ubik has signed up nearly 3,000 users ranging from large companies testing the mobile waters to small business and even personal blogs.
Businesses using Ubik can also add advertising to their mobile sites through a revenue-share program with Volantis. They can also e-commerce-enable the sites through PayPal.
Although Volantis would like to upsell its product upgrades and integration services to Ubik users, that’s not stopping it from enhancing the free service. According to Roberts, the company is starting to incorporate user feedback. As a result, it’s adding RSS feed integration and the ability to upload photos from a mobile phone. Future plans include social network integration, which is already offered in the core product. Users are also starting to request deeper tracking and reporting features to get a better idea of how visitors are interacting with their sites. Roberts said that the company is looking into the possibility of meeting this customer need as well.