New App Enables Reactive Video Messaging

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Messaging apps are on the rise and video is the next big thing. A new app called Samba combines the two with a video messaging platform that also records the reactions of people watching the videos.

All users have to do is record a video and “flick” to send. The friend’s reaction is recording while they watch the video and is automatically sent back. The idea is for users to actually see the authentic reaction to the message, and power a new kind of asynchronous communication.

“Samba offers a new experience that mimics human behavior and kicks it up a notch,” said Samba Founder and CEO Barak Hachamov in the release announcing the news. “No emoticon can ever compete with a true human expression. With Samba, every message gets the response it deserves.”

Rather than follow the ephemeral messaging format of Snapchat, Samba provides users with an unsend feature, allowing them to to delete messages and reactions from both devices. Advanced viewing enables views to rewind and fast forward videos.

Samba is a finalist in this year’s SXSW Accelerator Contest and will be presenting as part of the social technology portion of the events. The app is available on iPhone and coming to Android soon.

Image credit: Hello Turkey Toe

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