New IAB Report Educates about Mobile Advertising

Coincident with its mobile leadership forum on Monday, the Interactive Advertising Bureau released “A Mobile Advertising Overview.” The new report, the first from the IAB focusing on mobile advertising, discusses how mobile is becoming a vital platform for interactive advertising and outlines the various opportunities available for marketers and advertisers.

The goal of the report is to educate media companies, agencies, marketers and users about the current options for mobile advertising and show how the mobile platform is a viable piece of the interactive advertising ecosystem. It includes a number of mobile ad campaign case studies designed to help marketers and agencies with campaign execution.

“A Mobile Advertising Overview” can be downloaded from www.iab.net/mobileplatform.

Related Stories
Mediabistro Course

Pinterest Marketing

Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!