New IAB Report Educates about Mobile Advertising

Coincident with its mobile leadership forum on Monday, the Interactive Advertising Bureau released “A Mobile Advertising Overview.” The new report, the first from the IAB focusing on mobile advertising, discusses how mobile is becoming a vital platform for interactive advertising and outlines the various opportunities available for marketers and advertisers.

The goal of the report is to educate media companies, agencies, marketers and users about the current options for mobile advertising and show how the mobile platform is a viable piece of the interactive advertising ecosystem. It includes a number of mobile ad campaign case studies designed to help marketers and agencies with campaign execution.

“A Mobile Advertising Overview” can be downloaded from www.iab.net/mobileplatform.

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