Kindle Program Offers Discounted eBooks for Customers Who Have Bought Print Editions

Amazon has introduced a new program called Kindle MatchBook that gives Kindle customers the option to buy discounted eBook editions of books that they have already purchased in print. Amazon customers who purchase or have purchased select print books will be able to buy the Kindle edition for cheap. Most cost somewhere between free and $2.99.

The feature works for books purchased all the way back to 1995, the year Amazon opened for business. Publishers must enroll these titles in the program. The program launches next month. It will include the bestsellers:  I Know This Much Is True by Wally LambThe Art of Racing in the Rain by Garth SteinThe Thorn Birds by Colleen McCulloughA Prayer for Owen Meany by John Irving and The Hangman’s Daughter by Oliver Pötzsch, among others. 

The idea for print/digital bundling came from customer demand. “If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase—18 years later—to be added to your Kindle library at a very low cost,” stated Russ Grandinetti, Vice President of Kindle Content. “In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell a brand story through photos, and use your Instagram profile to drive your sales and business objectives. Register now!