New Media Index: 2011 MTV Video Music Awards Top Twitter, YouTube

The 2011 MTV Video Music Awards dominated Twitter and YouTube in the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of Aug. 29-Sept. 2, while bloggers focused on a much more serious event in Hurricane Irene.

The annual MTV extravaganza was the topic of the most news links shared via Twitter for the week, followed by: Korean boy band Super Junior; suggestions on how to use Facebook; the upcoming iPhone 5; and an interactive timeline of the evolution of the Web, created by members of the Google Chrome team.

The most-viewed news and politics videos on YouTube were VMAs highlights, followed by: Spanish-language footage of a fatal arson attack on a casino in Monterrey, Mexico, Aug. 26; NASA images of Hurricane Irene from space, including a UFO sighting between the International Space Station and the hurricane; a Russian-language parody about the Russian presidential elections; and an Associated Press Irene update from Aug. 27.

Irene’s grip held firm on the list of most shared news links by bloggers, followed by: the 2012 presidential campaign, particularly Republican candidate and Texas Gov. Rick Perry; the iPhone 5; the VMAs; and the Samsung Galaxy S II LTE phone.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!