New Media Index: Bloggers Share Bad News (Economy, Mortgage Crisis); Tweeters Share Good News (Rescue of Chilean Miners)

Economic issues, particularly the housing market, topped the list of the most-shared news links by bloggers, while the rescue of the formerly trapped miners from the northern Atacama desert in Chile accounted for the most Tweeted news links, and the most-watched news and politics video on YouTube was an unannounced visit to a London school by actor Johnny Depp after he received a letter from one of its students, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of Oct. 11-15.

The home mortgage crisis, fraudulent foreclosure procedures, and other economic issues made up 22 percent of news links shared via the blogosphere, followed by: a column by Professor Jerry A. Coyne from the University of Chicago in USA Today, which argued that science and faith cannot coexist, also at 22 percent; education, including the resignation of Washington, D.C. public-schools chancellor Michelle Rhee, at 18 percent; coverage by the Los Angeles Times of the first CicLAvia event, which turned some of Hollywood’s most-trafficked streets into a pathway for pedestrians and bicyclists, at 9 percent; and the Chilean miners, also at 9 percent.

The rescue in Chile accounted for 37 percent of news links shared via Twitter, and it was followed by: two Apple stories from Mashable — one about its trademark application for the phrase, “There’s an app for that,” and the other about an $8 million diamond-clad iPhone — at 12 percent; the option of one-time passwords for Facebook users as a security measure on public computers and speculation that the social-networking site will add more options to its communication features, including threaded comments and voting, at 11 percent; Toronto-based social-media-analytics company Sysomos’ analysis of 1.2 billion Tweets, which found that 71 percent of them are ignored, at 7 percent; and the very first press release about Microsoft Windows, from 1985, at 6 percent.

Depp’s school visit was followed on the list of the most-viewed news and politics videos on YouTube by: a book being thrown at President Barack Obama during a rally in Pennsylvania; Florida Gov. Charlie Crist throwing out the first pitch (poorly) prior to a Tampa Bay Rays American League Division Series game; a video from German comedy group Die Aussenseiter; and ABC News reports about a UFO sighting over an airport in China.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!