New Media Index: WikiLeaks Maintains Hold on Bloggers; Mashable Lists Tweeted

The WikiLeaks controversy continued to dominate news links shared by bloggers during the week of Dec. 20-24, while a column by Mashable writer Vadim Lavrusik predicting 10 major developments in news media for 2011 accounted for the most Tweeted news links, and the most-watched news and politics video on YouTube was footage from the Dec. 14 shooting at a Florida school board meeting, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index.

Julian Assange and company accounted for 35 percent of news links shared via the blogosphere, followed by: the repeal of the don’t ask, don’t tell policy in the U.S. military, at 15 percent; Venezuelan President Hugo Chavez defending his plans to impose broadcast-like regulations on the Internet, at 9 percent; an article from The Washington Post about an environmental study that found probable carcinogen hexavalent chromium in the drinking water of 31 out of 35 major cities examined, at 7 percent; and at 6 percent, another Washington Post contribution about the actions by the administration of President Barack Obama relating to Guantanamo Bay.

Lavrusik’s Mashable column accounted for 21 percent of news links shared via Twitter, and it was followed by: a list from Mashable of 40 resources available for users of social media, at 10 percent; two stories about Apple applications, also at 10 percent, with one involving mapping company TomTom and the other movie-ticketing company Fandango; a CNET giveaway of five prototypes of Google’s Chrome OS Netbook before the product was available for sale, at 9 percent; and another list from Mashable of rugged gadgets able to survive the rigors of the outdoors, at 7 percent.

The Florida school board shooting was followed on the list of most-viewed news and politics videos on YouTube by: another, shorter clip of the shooting; a Mexican news report about an activist who was murdered in Chihuahua; a 12-second clip of a man believed to be the suspect who robbed the Bellagio Casino in Las Vegas Dec. 14; and a testy exchange during an Italian television talk show.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!