New Moms Use iPhones, Moms of Older Kids Use iPads: Flurry

New Moms are more likely to use an iPhone than moms with older children, who are more likely to own an iPad, according to new research from mobile analytics firm Flurry.

This revelation is part of Flurry’s research which looked at the different behaviors of people using iPhones and iPads. The research revealed that while the same person might own both devices, they are operating under different personas depending on the device they are using. iPad users tend to use their devices at home, while iPhone users tend to use their devices on-the-go and. Here is more from the Flurry blog:

Somewhat surprisingly, that is also true of New Moms. In that case they may still be on the move, but in pursuit of the goods, services, and support they need for their new babies. New Moms may also have less free time to participate in leisure activities like reading and gaming which, as we will show soon, are more heavily associated with iPad.

According to Flurry’s research moms of older children may be using their iPads as an educational tool for older kids, as well as for personal entertainment.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!