It looks like Social TV is beginning to pick up steam. Various campaigns for sporting events and television premieres have utilized elements of Social TV to great success, and the ‘second-screen’ experience has become a buzzword for television companies looking to engage their users. ConnecTV, a slick iPad application has just announced a major partnership with 85 network television affiliates that will bring Social TV features to local stations.
Let’s say you live in Detroit and are watching WDIV Detroit, a local TV station that carries a full spectrum of programming from soap operas to talk shows to sitcoms to the news. You can now download the ConnecTV application and you’ll be able to look at more information about the show you’re watching, including commentary, play-by-play stats for sports, news and quotes. They are all connected to the social web and easy to share on Twitter, Facebook or whatever network you want.
To top it off, you can invite friends to join you in “viewing parties” so you can all watch and chat within a closed group. Pretty amazing stuff and a strong second screen experience combined with local awareness. I think this is a great move by ConnecTV and kind of makes the second screen experience transparent – I just log on and have access to every social element related to a local TV channel.
The service is also available for Mac and Windows, and is actually available anywhere you can use a web browser, so it’s a ubiquitous service.
Check out ConnecTV yourself and let us know if you’ll be creating any viewing parties anytime soon.