Showyou just landed in the App Store as a social video viewing app for the iPhone, iPad and iPod touch. The new app is being touted like Flipboard, which aggregates videos from friends on Facebook and followers on Twitter. However, the app is not compatible with Tumblr and YouTube yet, but will be soon. Videos are displayed in a seamlessly thousand-thumbnail grid that the user can browse. Each thumbnail can be clicked per the viewer’s desired videos and comments.
Users can share videos with their followers by emailing a video link to their Showyou account, and by liking and commenting on other videos in the app. It’s also easy to share videos found on Showyou across one’s accounts on other social networks with all comments included.
Remixation is the company that built the new app with a team headed by Mark Hall, the CEO of Remixation. Mark and his team were motivated by both Flipboard and Instagram. Flipboard is an iPad app that displays stories from user’s RSS and social network feeds in a unified, magazine-like format. Instagram is also an iPhone app that allows users to smoothly browse, comment and share photos across multiple social networks.
Mark Hall told Mashable, “It’s different than Flipboard in that it has its own built-in social network, like Instagram, and it’s different from Instagram in that it has the Flipboard-like ability to discover outside [one's] current feeds.”
Mashable said they appreciate the parts Hall and his team have adapted from both apps, but wish the app had also taken note of Flipboard’s sophisticated browsing and search structures. It would be nice to peruse videos by specific topic and genre, such as music videos or movie trailers.
However, where the app really shines is with Apple TV, which enables users to pull up content from the app on their TV screens.
As an overall goal, Hall says the company plans to integrate cost-per-play video ads into the thumbnail grid, and is contemplating the implementation of an in-app subscription service for long-form, premium content similar to Hulu and Netflix.