Each month, we plan to lop off some portion of our income and share that money equally among the month’s writers. Paying writers has been a top priority since day one. We talked quite a bit about models of pay, and about what models were “right” and what were “expedient.” In the end, we kept coming back to a form of profit-sharing.
This has upsides — for one, it’s an extremely honest and real-world value, pegged as it is to the site’s overall success. The downside might be that the pay won’t be a lot, shared as it is, particularly in the beginning. And somewhere in the middle — neither a downside nor an upside, really — is the fact that straight money, tied to income, doesn’t influence or connote values with regard to what type of work people are doing. In short: it doesn’t reward page-view-hustling.
We think that this meets the test for best practices. It’s practical, after all, while also expressing our values. It should be said that we reserve the right to completely change our minds, however, after we try it out. Trial exposes unforeseen problems; user experience gives unexpected feedback. You never know.
Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!