New York magazine parent New York Media will strut its stuff down the iPad runway with its launch of iPad app The Cut on the Runway, which will feature exclusive content from Fashion Week and its after-parties, as well as news from The Cut, New York‘s fashion blog.
The Cut on the Runway will feature photos and videos from Fashion Week events in New York, London, Paris, and Milan, as well as nymag.com’s Lookfinder tool, which enables fingertip searching of more than 100,000 runway looks.
nymag.com editorial director Ben Williams said:
I’m excited to announce the iPad version of nymag.com’s award-winning fashion section. Its intuitive design makes flipping through countless high-resolution runway images quick and easy, and the app includes several features that are unique to the iPad market, such as the ability to search looks by color, fabric, and trend, reader rankings of runway looks, and fully integrated hourly fashion news from The Cut.