New York Times Folds IHT.com into Global NYTimes.com

• From Paidcontent.org

IHT.com users from today are redirected to global.nytimes.com, which is branded with the IHT masthead but which also serves as a new homepage to NYTimes.com for visitors outside the US.

NYTimes.com will get to add IHT.com’s existing 2.3 million non-US monthly uniques to its own 25 million worldwide users as it tries to build audience for advertisers.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!