YouTube currently serves somewhere in the vicinity of 200,000 advertisers in any given quarter but the content featured on their new premium channels could open the doors for 6 or 7 million advertisers, according to YouTube’s VP of Global Sales, Lucas Watson. The new channels, which run the gambit in topics from music and pop culture to health and fitness, sports, fashion and long-tail content on subjects you may have never even thought about, could mean big things for YouTube’s ad revenue.
In an interview with Beet.TV Watson says that YouTube is trying to attract as many of the potential 6 or 7 million advertisers out there with new premium content and they’ve been working hard to get as much premium content as they can. He says, “To do that and to spur new content to come to YouTube we have been out making capital investments in great content creators and in people that have proven to build an audience around a genre or an area that they’re an expert in.” He points out that YouTube doesn’t have any ownership stake in these channels, but they’re giving them the money as an advance against their advertising revenue to help them get started.
YouTube looks to be investing in these channels now in the hopes that it will help them grow their revenue by opening up the door to millions of new advertisers that, according to Watson, are “really excited about the opportunity to put their brands around premium content the world hasn’t seen before.” The first ten to twenty channels are set to launch in January, with nearly 100 channels being launched by the end of the year. Watson says, “I hope over the course of many years it’ll be hundreds and even thousands of channels.”
YouTube is also making it their mission to make their videos as accessible as possible, by designing the site to be available on the mobile phone, the tablet, the laptop and the television. It’s becoming more and more apparent that they’re aiming to go head-to-head against television. Watson says, “We’re designing for that theatrical experience on the bigger screen and we’re looking forward to being able to bring all the great content we’ve talked about to the viewer in a TV-like experience.”
“If there were 3 networks in the old days and there were 300 cable channels, we’re gonna have 3,000 channels at some point, and when we’ve got 3,000 channels you won’t be able to digest them all but just like the apps on your phone you’ll be able to have the 10, 15 or 20 that you’re passionate about and put them in your guide on YouTube and they’ll always be with you so you can watch the things you love to watch.”
Check out the video below and let us know what you think. Should television be shaking in its britches, or do you think the day that YouTube takes TV’s place is still a long way off?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.