The big news from News of the World this week was its transition to a pay site, as News Corp.’s Sunday tabloid for the United Kingdom put up a pay wall, charging £1 ($1.60) for 24 hours or £1.99 ($3.18) for four weeks.

Digital editor Rachel Richardson offered more details in a Web chat, which paidContent reported on:

The reason we think we will attract customers is because our stories, videos, and pictures are exclusive. We regularly break stories that set the world’s news agenda, and we will be the only place where you can get the full story.

Our online audience is largely different from our paper readers, so we hope the joint offering will attract more paying readers overall.

We are not announcing our targets. This is a long-term commitment, and we believe our content has value and will attract a paying audience.

The majority of our content will be published on a Sunday. We will update our exclusive stories as they develop through the week.

We have a constant demand for our exclusive material. We get dozens of calls every day from other media organizations that want to syndicate our video and pictures. Our content has value and is popular with our readers any day of the week.

We have some measures in place at the moment to stop sites from breaching our copyright, and our lawyers will be following up serial offenders. We are also working on other measures to protect our content.

We have a core team of 10 in digital, and this expands depending on workflow. I’m very lucky to also have dozens of world-class journalists in the newsroom providing content for the site.