Newsweek Seeks Chick-Fil-A Employees on Tumblr, Twitter, to ‘Spill the Beans’

In response to public outrage over Chick-fil-A’s anti-gay policy, Newsweek’s Brian Ries is using Tumblr and other sites to ask current and former employees of the fast-food chain to step forward and share their stories.

Earlier this month, Chick-fil-A president Dan Cathy had spoken out against gay marriage in favor of “the biblical definition of the family unit.” His statement to Baptist Press caused an uproar among supporters of the LGBT community, especially when the organization Equality Matters uncovered the fact that WinShape, Chick-fil-A’s charitable arm, had donated $2 million to anti-gay Christian organizations in 2009.

After learning about Chick-fil-A’s stance on gay marriage, Jim Henson Co. refused to feature any of its toys at the chicken restaurant. Activist group The Other 98% responded with this muppet-themed meme (right), which made the rounds on Facebook, Tumblr, and other social media sites.

Now Newsweek wants to use the platforms to uncover the truth about working for Chick-fil-A. Wrote Brian Ries on Newsweek’s Tumblr blog:

So. Here we are. Tumblr, listen up.

We’re hoping to find a current or former employee of Chick-Fil-A who might want to spill the beans on life inside the alleged antigay company.

If that’s you, or you know someone who might want to talk to us, please emailbrian.ries@newsweekdailybeast.com. And if you’d like to help spread the word of our search, a reblog or a tweet would be most appreciated.

It’s not the first time a journo has used social media to find sources, but Ries’ particular request is a hot one. He’s already gotten some responses. See below:

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!