NFL Lockout Ends For Real: Why Tweeters Should Care

The NFL lockout has finally come to a close after five months of only shaky guesses about our professional football league’s future — thankfully, the new 10-year labor contract will let the season to unfold as normal starting tomorrow. Why should fans of Twitter be just as appreciative as fans of the NFL? Because like a lot of sports leagues, the NFL season provides great fodder for millions of tweets, and actually lets us micro-blog in some of the more creative ways out there.

Twitter is great for spreading the news. The most obvious reason tweeters should care about the NFL lockout being over is that they can tweet about it. Some of the best news is news that’s a long time coming — and in this fast-paced media world, five-months-later decision constitutes a long-awaited outcome. Even for those not obsessed with football, such a huge dramatic mess as a lockout is enough to pique the interest of a casual Twitter user perusing his or her timeline.

Twitter also lets us make interesting (often half-funny, half-depressing) connections between the sports world and other news:

Then, of course, is the fact that the NFL makes for great tweet content during preseason, regular season, and the post-season. You can tweet scores, which fit nicely into the framework of pithy comments that Twitter promotes. But you can also really take advantage of Twitter and tweet video highlights and player interviews.

Fans also like to create communities, and Twitter lets you create lists, tweet responses, and compete (healthily, hopefully) to link to the best NFL analyses or write the best 140-character comments. The drama of sports really has the power to come through on Twitter — tweet your emotions as you watch the games, prove your loyalty by only following certain teams or players from certain teams, and tweet your opinions on the newest draft picks.

NFL players and NFL teams also tweet. Celebrity tweeting is huge, of course, and athletes who send messages to their followers are often intriguing because we get to hear about their training routines, their goals, and the quirks of their personalities.

What do you think makes a good sports tweet?

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!