Nine National Football League players will be featured on MogoTXT‘s text-messaging system following an agreement with NFL PLAYERS, the NFL Players Association’s licensing and marketing subsidiary.
NFL PLAYERS and the participating players will share revenues generated from the content that is created, and MogoTXT, NFL PLAYERS and the players will donate a portion of the revenues to selected charities, including charitable initiatives sponsored or supported by NFL PLAYERS and participating NFL players.
Players who will partake in MogoTXT’s social-media offering are: Atlanta Falcons safety Erik Coleman, New Orleans Saints wide receiver Marques Colston, Washington Redskins tight end Chris Cooley, New York Jets kicker Jay Feely, Minnesota Vikings WR Percy Harvin, Vikings running back Ian Johnson, Saints WR Lance Moore, Houston Texans RB Steve Slaton and Saints RB Pierre Thomas.
MogoTXT also added a new group-texting channel that enables fans to see back-and-forth text-message conversations between Colston, Moore and Thomas.
NFL PLAYERS acting president Keith Gordon said:
This partnership allows MogoTXT to provide fans with aggregated social-media updates from their favorite NFL stars and gives players the unique ability to update their various social-media profiles with one text. MogoTXT also offers players the opportunity to monetize their self-generated social-media content.
And MogoTXT CEO Andrew Won added:
MogoTXT is very pleased to enter into a wonderful partnership with NFL PLAYERS. We look forward to working closely with NFL PLAYERS to help NFL PLAYERS and NFL stars generate revenues, including revenues that will be devoted to charitable purposes. We are excited about working together to harness the as-yet-untapped revenue potential of social media for the benefit of our company, our partners and charitable causes. We also look forward to reading the entertaining and informative messages that will be written by NFL stars already on our system and those who will soon join.
