Manish_2.5.jpgMediaPost reports Nielsen Co. upped Manish Bhatia from president of global services and U.S. sales for Nielsen Online to president of advanced digital services at Nielsen Co.. It’s a new position making him responsible for finding ways of exploiting the data being generated by television digital set-top devices, and figuring out how to integrate it with data from Nielsen’s traditional TV and online measurement services.

Bhatia replaces Jed Meyer, who had been senior vice president of Nielsen DigitalPlus. Meyer moved to China to help Nielsen develop products and services in that emerging market.

Bhatia was a long-time Nielsen executive in its TV ratings division when he left to help create NetRatings, which was later sold to Nielsen. Once back with Nielsen, Bhatia created Video Census, which combines traditional measurement with data from Websites to produce estimates for online video use.