Nielsen Reports on the State of Mobile Apps: Travel/Lifestyle Surprisingly at the Bottom of the Heap

From the venerable Nielsen ratings people comes:

The State of Mobile Apps

The iPhone leads the way with the highest average number of installed apps per user: 37. Android is a distant but respectable second with an average of 22 apps installed on each phone. BlackBerry and Windows Mobile trails even more distantly behind with 10 and 13 average apps, respectively.

Games, news/weather, maps/navigation, and social networking apps were used by more than half of smartphone users in the past 30 days.

The biggest surprise for me was the report that only 21% of smartphone users had used a travel/lifestyle app in the past 30 days. I expected travel apps to be somewhere in the 30% range.

The specific apps used were surprisingly similar on all of the major platforms: Facebook, Google Maps, Weather Channel, and Pandora.

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