Nielsen Says Very Few People Watching Netflix or Hulu on Mobile Devices. But, Let’s Take a Closer Look…

Nielsenwire took a look at home Netflix and Hulu’s stream video services are used and provided interesting findings.

What Netflix and Hulu Users are Watching… and How

Watching on a mobile phone or iPad came in surprisingly low. In fact, the devices are listed near the bottom of the devices listed.

Netflix: 3% on phone, 3% on iPad
Hulu: 2% of phone, 1% on iPad

Direct viewing on a computer (desktop or notebook not specific) topped the list for both services (42% Netflix, 89% Hulu). A few surprises in Nielsen’s results makes me wonder about how valid the data is. For example:

- The third most used method for watching Netflix or Hulu is viewing on a computer connected to a TV (14% Netflix, $20 Hulu). I find this quite surprising since Microsoft Windows, for example, tried to promote this configuration for year and apparently failed. Perhaps what this is really counting are people attaching a large® second monitor to a notebook or desktop PC for streaming video viewing.
- The Apple TV is listed as accounting for 1% of Hulu viewing. However, Apple TV does not provide Hulu as a viewing option. It is possible to hack an Apple TV to view streaming video from Hulu. But, I cannot imagine that 1% of the sampled population is doing so.

Via All Things D: Netflix is for Movies, Hulu is for TV Shows. Neither Is for Your iPad or Your iPhone.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!