Nielsen: Time Spent on Social Networks Tripled

NielsenLogo.jpgA new report from Nielsen found that the amount of time spent on social-networking and blogging sites tripled since last year, ReadWriteWeb reported.

The study found that those sites represented 17% of total time spent online in August, up 6% from August 2008.

Nielsen added that ad spending on social networks and blogs more than doubled, to $108 million in August 2009 from $49 million in the prior-year month. The company analyzed 13 industries and only three (entertainment, financial services and hardware/electronics) chose MySpace, while the other 10 went with Facebook, according to ReadWriteWeb.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!