Nielsen: Time Spent on Social Networks Tripled

NielsenLogo.jpgA new report from Nielsen found that the amount of time spent on social-networking and blogging sites tripled since last year, ReadWriteWeb reported.

The study found that those sites represented 17% of total time spent online in August, up 6% from August 2008.

Nielsen added that ad spending on social networks and blogs more than doubled, to $108 million in August 2009 from $49 million in the prior-year month. The company analyzed 13 industries and only three (entertainment, financial services and hardware/electronics) chose MySpace, while the other 10 went with Facebook, according to ReadWriteWeb.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!