Nielsen Wire: Not Much Google+ Reach on Android & Task Killer App Used More Than Angry Birds!

Nielsen Wire has really been looking hard at the mobile world. The latest report used on-device meters to determine which apps were used in a 30-day period. Their measurement techniques provided insight into overall use as well as separating app use by men and women.

Top 20 Android Apps in the US: Women Like Facebook, Men Love Maps and Mail

Overall social network app use on Android phones ranked this way:

1. Facebook – 73.5%
2. Twitter – 14.9%
3. Google+ – 11.8%

More people played Words With Friends on Android phones (16%) than used Twitter.

Men seem to prefer Google+ to Twitter on Android phones, however.

1. Facebook – 66.9%
2. Google+ – 15.9%
3. Twitter – 13.4%

Women social network app preference was similar to the overall ranking:

1. Facebook – 81%
2. Twitter – 16.5%
3. Google+ – 7.2%

You can see, however, that significantly more women used Facebook in a 30-day period (its “active reach”) than men did.

On a non-social note, the Advanced Task Killer App is a relatively heavily used app (26.1% active reach) for a device that is supposed to perform memory management automatically. In fact, the task killer app was used more that Angry Birds (25.9%).

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