It’s expected that social media CEOs like Facebook’s Mark Zuckerberg and Twitter’s Jack Dorsey would use their own networks, but what about other corporate leaders? It turns out that 70 percent of Fortune 500 CEOs have no presence on social media sites, and none of the 30 percent who do are on Pinterest. Take a look at this visualization of CEO.com’s 2012 Fortune 500 Social CEO Index.
Of the top networks in the study, LinkedIn was the most popular, but it’s still not terribly popular. Currently, 25.9 percent of Fortune 500 CEOs have LinkedIn profiles; of the ones that do, only 10 have more than 500 connections. (Not percent, just 10.)
This is surprising, considering that 82 of the Fortune 100 companies use LinkedIn’s corporate hiring solutions. Then again, an executive in the UK was fired for showing on his profile that he was interested in “career opportunities.” It’s hard to know where to draw the line.
Facebook’s executive user base is even smaller. Only 38, or 7.6 percent, of Fortune 500 CEOs even have an account and only 2 have more than 500 friends. The personal network might not be the place for executives to share their vacation pictures with the public, but a fan page wouldn’t hurt.
Twitter is the go-to network for news and customer sentiment, which may be why the executives leave it to the PR and customer service departments to handle it. Currently, HP’s Meg Whitman is in the lead on the micro-blogging site with 243,000 followers. Media mogul Rupert Murdoch is close behind with 237,000 tweeps.
It only gets worse from there. Only 4 of the Fortune 500 CEOs are on Google+, the most popular being, of course, Larry Page.
As for Pinterest, the idea of going online to get inspiration for projects just hasn’t made its way to the top. This may be why: Only 18 of the Fortune 500 companies are run by women. On Pinterest, 60 percent of the user base is female.
Watch these and more statistics in the video above.