Not-Quite-The Guardian iPad App Today’s News Debuts

Full text from all of the content of The Guardian is now available via an iPad app, which is available free-of-charge and which contains advertising. But The Guardian doesn’t offer an iPad app.

Today’s News went live on the iTunes store earlier this week, paidContent:UK reported, and the app — inspired by independent designer Phil Gyford and created by Gameplan founder Andy Croll — uses the newspaper’s open-platform application-program interface to repurpose its content.

The Guardian is not yet selling ads for its open-platform content, according to paidContent:UK, yet Today’s News contains ads.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!