Not-Quite-The Guardian iPad App Today’s News Debuts

Full text from all of the content of The Guardian is now available via an iPad app, which is available free-of-charge and which contains advertising. But The Guardian doesn’t offer an iPad app.

Today’s News went live on the iTunes store earlier this week, paidContent:UK reported, and the app — inspired by independent designer Phil Gyford and created by Gameplan founder Andy Croll — uses the newspaper’s open-platform application-program interface to repurpose its content.

The Guardian is not yet selling ads for its open-platform content, according to paidContent:UK, yet Today’s News contains ads.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!