Now See This: Video Production Moves Beyond Media Companies

FlipCam_3.9.jpgUSA Today’s David Lieberman writes about the growth of online video production, “as the audience for clips soars and production and distribution costs plummet,” he writes.

“It’s a gigantic business,” says Jeremy Allaire, CEO of Brightcove. “Every single month it’s just grown and grown, to the point where a majority of our customers now are not media companies. They are people using the Web to market, communicate, educate and inform.”

Colleges also find that potential applicants often prefer video to print catalogs. Since the online “distribution is close to free,” says Rhode Island School of Design’s Becky Bermont, the college was able to cut its admission budget by 20% last year.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach your how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!