One of the surest ways for a news organization to keep and gain credibility is to have an easy-to-use mechanism for reporting mistakes and a quick process for correcting them.
It’s inevitable that even the best, most thorough news organizations will make mistakes. The question is how they handle them. (Most do so poorly.)
Today, as more people get much — if not most– of their news online, there needs to be a common agreed-upon standard for reporting and correcting errors.
Two journalists who care very much about this issue launched an initiative last week to get news organizations — big and small — to come up with a standard on how to make it easier to report mistakes.
The pair wants NPR and other news organizations to place a button at the top of each story page for reporting mistakes. A reader could report the error, and continue reading without having to hunt down how to make a correction.
The Report an Error idea shouldn’t be a huge technological challenge for NPR, which already has buttons on its Web site for readers to print, e-mail or share a story.
There’s no doubt that making it easier to report errors will mean many more requests for corrections and dealing with them will be a hassle.
But to further demonstrate its commitment to journalistic accuracy, I believe NPR should join the Report an Error the Alliance and put that little button on every Web page.
Mediabistro Courses Starting July 31, learn how to develop and create your own podcast in just a matter of weeks! In this course you'll learn how to determine the goals of your podcast, pinpoint your concept, contact and book guests, distribute and market your podcast and more. Register now!