Obama Fights to Keep Blackberry

Since the day he was elected, Barack Obama has been locked in a fight to keep his beloved Blackberry after he assumes the office of the President of the United States. Due to security constraints, the president is not allowed to use such a device.

This has been incredible publicity for RIM, makers of the Blackberry, and all for free. What would a company expect to pay for this kind of endorsement? Marketing experts say anywhere from $25 to $50 million, which would amount to the biggest endorsement deal in history. The fact that President-elect Obama is not paid to endorse the Blackberry lends even more credibility to his devotion.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.