Mercedes’ RFID Facebook check-ins at the PGA Championship is enabled by RFID (Radio Frequency IDentification) products from ODIN Technologies.

Facebook & RFID – The Secret to News Feed Optimization

ODIN’s RFID Social Media EasyConnect uses Facebook’s API to automate the process of “Like-ing,” check-ins and even dealing with photos. As you can see in the embedded video an RFID tag can be embedded in a conference badge and associated with the wearer’s Facebook account. This enables the ability for conference vendors to have a badge wearer swipe the badge near a kiosk set up to register that activity to “Like” it. It is even possible to setup a photo booth kiosk that takes a photo of the badge wearer and uploads it to a person’s Facebook album.


Video courtesy of ODINtechnologies