Office Depot Launches Mobile Destination

Santa Ana-based mobile media company go2 will serve Office Depot ads across its network, as well as provide a mobile site complete with store location and geo-targeted coupon-serving features, according to MediaPost.

Consumers who visit the go2 Office Depot site will find options like text-based links to weekly specials, the ability to sign up for an e-mail newsletter, as well as a click-to-call customer service link, according to the report. “Major brands like Nokia and MasterCard usually buy banner space on the company’s mobile ad network, while new partners like Purina and Acura have chosen to sponsor entire sections of original content.”

Note that the mobile site won’t be an actual online store where folks could purchase products over the Internet–that remains on the desktop for now.

Office Depot Goes Mobile With go2 [MediaPost]

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.