Official YouTube App Launches For iPhone and iPod Touch…Finally With A Recognizable Icon

Last month news of Apple dropping the YouTube app in iOS 6 had everyone asking questions—how would they get their YouTube fix?  When would YouTube be launching an app of their own and what would it look like?  Well folks, today your questions are answered as YouTube has introduced their new official app for iPhone and iPod touch.

The first thing you’ll notice about the YouTube iOS app is that the television screen icon has finally been replaced with the YouTube logo so you’ll be able to easily pick it out from the other applications in your collection.  However, that’s just a tiny detail when it comes to the other big changes.

Andrey Doronichev, head of YouTube mobile, writes, “The new app is built by YouTube engineers, to give our iPhone and iPod touch users the best mobile experience.”

The previous app was built by Apple and the fact that it wasn’t ad supported meant that (a.) partners weren’t making the money they deserved off mobile views and (b.) lots of content (particularly music videos) was unavailable because partners were unwilling to show their videos without ads.  Doronichev writes that viewers will be able to watch “tens of thousands more videos” though the new app and, though he doesn’t point it out in his post, this is likely because of the ads.

Additionally, the app incorporates a new YouTube channel guide, showcasing your subscribed channels, new an improved search tools that give you suggestions while you type, the ability to flip through related videos, comments and other info while you’re watching a video, more sharing features and more.

Doronichev writes, “There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App store today.  We’re working on an optimized version of the YouTube app for iPad in the coming months, and stay tuned for more details.”

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!