New Old Spice Guy Fabio Challenges Isaiah Mustafa To A Duel, Tomorrow 9AM

Last week Old Spice launched a new campaign featuring Fabio and we couldn’t help but ask, “Is Old Spice trolling?” With his long flowing hair and broken English, the aging Italian fashion model seemed to be an odd choice for the new face of Old Spice, and fans were far from pleased with the decision.  We had our fingers crossed that it was all a big joke.  Now it looks like Old Spice does indeed have a trick up its sleeve.  In a new video uploaded today to the New Old Spice Guy Fabio channel, Fabio challenges Isaiah Mustafa to a duel!

Fabio says, “The old Old Spice guy was no good.  He give you diamonds from a clam fish?  Dumb.”  He then let’s Isaiah Mustafa know what’s up.  “Fabio challenges you, old Old Spice guy!  9am tomorrow, Internet.”  According to the video description, the duel goes down tomorrow at 9am PST.

Isaiah Mustafa, the old “man your man could smell like”, started responding to Fabio last night via the Old Spice Twitter account, saying things like, “Don’t muscle on another man’s territory, especially when that man’s muscles have their own muscles.”

On the New Old Spice Guy Fabio Twitter account, Fabio is LOL’ing that people actually thought that his new Old Spice gig was for real.

I for one am so relieved that Fabio hasn’t replaced Isaiah Mustafa, and I can’t wait to see what is going to go down tomorrow at 9am PST.  What do you predict will happen?  A Twitter-duel?  A YouTube duel?  Or something that will totally blow us away, like last year’s Old Spice Response campaign?  Let us know what you think in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

Related Stories
Mediabistro Course

Creative Social Branding

Creative Social BrandingLearn how to create social buzz for your brand! Starting November 24, the VP of content strategy at DBA will teach you how to speak and write to different audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!