How the Older Generation is Embracing Social Media [Infographic]

While the average age of social media users is fairly young, a large percentage of social media profiles belong to adults 55 and over.

Did you know that one in five Twitter users are over the age of fifty? Or that of the 53 percent of
of Americans 65 and older who use the Internet, 77 percent of them are active on a typical day?

What’s more, the older generation has the most spending power of any age group and accounts for 80 percent of all online luxury travel spending. Baby boomers also contribute 43 percent of America’s philanthropic activity.

The infographic below by Accredited Online College debunks the stereotype that baby boomers are not-so-tech-savvy. Rather, this generation of power consumers is embracing digital media.

older generations

Source: Accredited-Online-College.org

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!