On Cellphones, Content Is Still Key

3GSM-2.jpg
The International Herald Tribune covers the start of the 3GSM World Conference for the mobile industry in Barcelona, Spain. The piece details the challenges facing the mobile industry as it tackles increasing demand for media content. Will people watch TV on their phones? Should it be advertiser-supported? Who will pay for the data traffic?

If you’re interested in how mobile media could potentially shake out over the next 12 months, it’s a good read.

  • ‘Content’ is king again – this time, on the cellphone (IHT)
  • Related Stories
    Mediabistro Course

    Content Marketing 101

    Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!