On Cellphones, Content Is Still Key

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The International Herald Tribune covers the start of the 3GSM World Conference for the mobile industry in Barcelona, Spain. The piece details the challenges facing the mobile industry as it tackles increasing demand for media content. Will people watch TV on their phones? Should it be advertiser-supported? Who will pay for the data traffic?

If you’re interested in how mobile media could potentially shake out over the next 12 months, it’s a good read.

  • ‘Content’ is king again – this time, on the cellphone (IHT)
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