On Cellphones, Content Is Still Key

3GSM-2.jpg
The International Herald Tribune covers the start of the 3GSM World Conference for the mobile industry in Barcelona, Spain. The piece details the challenges facing the mobile industry as it tackles increasing demand for media content. Will people watch TV on their phones? Should it be advertiser-supported? Who will pay for the data traffic?

If you’re interested in how mobile media could potentially shake out over the next 12 months, it’s a good read.

  • ‘Content’ is king again – this time, on the cellphone (IHT)
  • Related Stories
    Mediabistro Course

    Pinterest Marketing

    Pinterest MarketingPin your way to a wider audience! Starting December 1, work with the VP of Marketing at SheKnows to learn how to leverage Pinterest for your brand. In this course, you'll learn how to create a Pinterest Playbook to develop and measure your marketing strategy, grow a follower base, run an effective contest, and stay updated on the best practices for this platform. Register now!