On Cellphones, Content Is Still Key

3GSM-2.jpg
The International Herald Tribune covers the start of the 3GSM World Conference for the mobile industry in Barcelona, Spain. The piece details the challenges facing the mobile industry as it tackles increasing demand for media content. Will people watch TV on their phones? Should it be advertiser-supported? Who will pay for the data traffic?

If you’re interested in how mobile media could potentially shake out over the next 12 months, it’s a good read.

  • ‘Content’ is king again – this time, on the cellphone (IHT)
  • Related Stories
    Mediabistro Course

    Pinterest Marketing

    Pinterest MarketingPinterest isn't just for wedding boards! Starting September 15, learn how to pin your way to a wider audience. In this online course, you'll learn how to set up your Pinterest page, create a Pinterest playbook, and appeal to Pinterest users by showcasing your brand in a unique and accessible way. Register now!