If you really need a good reason to make yet another trip to Starbucks, here’s one to consider. On November 15, apps for Android and iPhone will be released that uses Augmented Reality (AR) to bring characters encoded on the Starbucks red cups to life.

Pointing an iPhone or Android phone running Starbucks’ AR app at a Starbucks red cup will reveal one of five animated characters. You will also be able to share characters you find in some way via Facebook and Twitter. Mashable reports that a phone user will be able to interact with the characters using gestures and that some sort of prize will be given to those who find all five animated characters.

Starbucks Holiday Cups Come to Life With Augmented Reality App

The app also features a character gallery, holiday offers and the ability to send an eGift.


Video source: Starbucks