On Nov. 15, Starbucks Cup Magic Will Bring Red Cups to Life on Android & iPhone

If you really need a good reason to make yet another trip to Starbucks, here’s one to consider. On November 15, apps for Android and iPhone will be released that uses Augmented Reality (AR) to bring characters encoded on the Starbucks red cups to life.

Pointing an iPhone or Android phone running Starbucks’ AR app at a Starbucks red cup will reveal one of five animated characters. You will also be able to share characters you find in some way via Facebook and Twitter. Mashable reports that a phone user will be able to interact with the characters using gestures and that some sort of prize will be given to those who find all five animated characters.

Starbucks Holiday Cups Come to Life With Augmented Reality App

The app also features a character gallery, holiday offers and the ability to send an eGift.


Video source: Starbucks

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content! Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!