One Day Only: 25 Percent Discount on Understanding Search and Online Marketing, Other MB Learn Offerings

SpaFinder search-engine-optimization and social-media manager Gracey Newman will lead a course for WebNewser parent mediabistro.com‘s MB Learn initiative, Understanding Search and Online Marketing: How to Drive Traffic and Optimize Sites Through SEO, Social Media, and Blog Outreach, for six Wednesdays starting Nov. 3 and running through Dec. 15, three hours each Wednesday (6:45 p.m.-9:45 p.m.) in the Midtown East neighborhood of Manhattan, and students who sign up today (Monday, Nov. 1) will be eligible for a 25 percent discount off this course or any other online or in-person course, workshop, or seminar.

Understanding Search and Online Marketing will cover topics including: optimizing blogs or Web sites for search engines; writing good content for the major social news-aggregation platforms; determining the most important factors of search rankings; reporting on Web traffic and keeping Web site code clean; reaching out to bloggers and other Webmasters to have them link to your site; and managing SEO and social-media projects.

Understanding Search and Online Marketing also counts toward the Mediabistro Digital Journalism Certificate.

Related Stories
Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!