The Book Industry Study Group is currently selling a new report that studies a recent survey it conducted.
Some of the results include the fact that fiction continues to dominate downloads with SF, romance, and literary fiction each accounting for 20% of the market. Also, samples and sales were named as the biggest influence on the decision to buy. And 2/3 of eBook consumers have gone exclusively digital.
But there’s one detail that didn’t quite make it into the report, and I think it’s important.The survey group covered 3 thousand people, and this report is drawn from the responses of the 750 who own an eReader or eBook. So 1 in 4 respondents are into eBooks. This would suggest that the adoption rate for eBooks in the US is about 25%.
image by The Bees