One in 4 Americans Read eBooks

The Book Industry Study Group is currently selling a new report that studies a recent survey it conducted.

Some of the results include the fact that fiction continues to dominate downloads with SF, romance, and literary fiction each accounting for 20% of the market. Also, samples and sales were named as the biggest influence on the decision to buy. And 2/3 of eBook consumers have gone exclusively digital.

But there’s one detail that didn’t quite make it into the report, and I think it’s important.The survey group covered 3 thousand people, and this report is drawn from the responses of the 750 who own an eReader or eBook. So 1 in 4 respondents are into eBooks. This would suggest that the adoption rate for eBooks in the US is about 25%.

via BISG

image by The Bees

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! Starting October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast,  and get your show up and running in just a few weeks. Register now!