Online Banking Thru a Social Network?

From average Joe Blows to small-time indie bands, there’s not a blog on this earth that I’m not willing to check out. But one blog I never expected to read is from my bank.

According to the Charlotte Observer, banks such as JPMorgan Chase & Co. and Washington Mutual are making a push to invade Facebook and other social networking sites to appeal to Gen Y.

It’s not just the big boys making the move. Currently, there are more than 100 credit unions with profile pages. Offering games, videos and contests, it appears banks are desperate to try to make home equity loans and APRs cool.

“Last month, Jim Bruene, editor of the Online Banking Report, a trade publication, asked 500 Facebook users whether they’d be interested in viewing their bank account balance through Facebook. Seventy percent said “No way.”"

Do you have any interest in accomplishing your banking needs through a social network. Or would you rather not mix business and pleasure?

 

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.