Holiday e-commerce sales are up 15% so far this season, with online sales for the season already at $24.6 billion, according to comScore
The most recent week, which ended December 9th, online sales hit $5.9 billion, which was 15% higher than the corresponding week last year. Three days during the past week, online sales went passed $1 billion. So far this season, six days have hit the billion dollar threshold.
According to the report, Cyber Monday has been the biggest day for online sales this season, with sales reaching $1.25 billion.
comScore chairman Gian Fulgoni stated: “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.” (Via Bloomberg).