Online Video Marketing Tips From The YouTube Partner Playbook

YouTube is working on a Partner Playbook, chock full of tips to help their partners build their audiences, optimize discovery and maximize views.  At a YouTube Partner MeetUp in New York on June 16, 2011, Ryan Nugent from the YouTube Next Up Lab presented a draft of the Playbook.  This is part four in a series presenting tips gleaned from Ryan’s presentation of the YouTube Partner Playbook.  The other parts in the series include Online Video Optimization Tips, Analytics & Insight Tips, and Online Video Programming Tips.

You could be creating the best YouTube content in the world, but if you aren’t marketing it then the odds of your channel really taking off are slim to none.  In his presentation of the YouTube Partner Playbook, Ryan Nugent talked about how to engage the YouTube community, social media and bloggers in order to promote your content and bring in more views.  Read on to learn more.

Audience Interaction

Engaging your audience is one of the best ways to make your viewers happy, keep them coming back and get them to share your channel and videos with their friends.  Ryan suggests making your fans stars, if you can.  You can do this by asking questions and featuring some of the best answers in upcoming videos, compiling shows from awesome fan clips and responding to viewer comments.  This will lead to more likes, favorites and comments, which will increase your position in the YouTube algorithm, leading to more promotion on the site.

Social Media

Don’t forget about all the great resources you have for promotion outside of YouTube.  You should be using other social media channels like Facebook and Twitter to leverage your audience and bring them back to your YouTube channel.  When you engage with your fans on Twitter and Facebook it makes them all the more likely to notice when you have a new video up, head over to YouTube to watch it, and share it with their friends.

Blogger Outreach

Blogger outreach is also incredibly important.  You can sit back and count on bloggers to discover your video on their own and decide to write about it, but you’ll certainly get a lot more coverage if you reach out to bloggers to tell them about relevant new videos.

Ryan suggests creating a blog roll with every relevant blog and sending them all of the videos that you produce that are relevant to the topics that they cover.  He gives the Fine Brothers as an example of YouTubers that have mastered blogger outreach.  I can second this—Benny and Rafi Fine are great about emailing me with links to their videos that they think fit the bill here at Social Times and, more often than not, I end up writing about them.  If not for their emails, their videos may slip past my radar.  So start putting together your list of bloggers because that is one of the best ways to get coverage and market yourself.  Of course, you don’t want to spam bloggers, sending them every single video you upload.  But if you send them relevant videos that can serve as interesting content for their blogs, they’ll appreciate it.

How do you market your YouTube videos?  Let us know in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.

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