Is Open-Source Cooking Poised to Take Off?

facebook, github, twitter, pinterest, social media, social networks, recipesFork the Cookbook has launched a Github for chefs, where users share their adjustments to others’ recipes.

Software developers use the term “fork” to describe different customization branches that develop from the same open-source code. In a clever pun, Fork the Cookbook takes this idea and applies it to recipe-sharing, a popular use of Web publishing and sharing tools.

The company describes its project as the “digital equivalent of margin scribbling.”

Fork the Cookbook isn’t the first startup to allow users to annotate content on the Web for their own use, but it has found a fitting vertical in which to do so.

Users who fork a recipe can easily share it to Facebook, Twitter or Google+. One has to assume Pinterest integration will come soon.

The site launched quietly in mid-January and a redesign launched earlier this week. Fork the Cookbook came about as a pivot of a dinner-party social network of sorts. A participant in one of the dinner parties suggested that there be a way to socialize after the dinner.

The Sydney, Australia-based team promises a search feature next. Use of the site is currently free, and the company says it’s considering revenue-share models with recipe-posters.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts!  Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!