Orange You Glad You Use Orange UK, Twitter?

Mobile-service provider Orange UK created Snapshot, an app that allows Twitter users to send picture messages, Twitter director of mobile products and partnerships Kevin Thau reported on the Twitter Blog, alongside the news that Orange UK turned on Twitter SMS.

Thau posted:

The U.K. has had an outsized cultural impact on the world. From music to sports to literature…and now—MMS with Twitter.

Today, not only has Orange UK turned on Twitter SMS, but it has added a first-of-its-kind special enhancement. Orange UK users can also send picture messages (MMS) to 86444 in addition to text messages because of a site that Orange UK has created called Snapshot. The best part is that it is incredibly simple to use:

Take a photo on your Orange mobile phone

Select “Send via MMS” or “Send multimedia message”

Send it to 86444

Twitter does not charge for this service. It’s just like sending and receiving messages with your friends—your carrier’s standard messaging rates apply. Give it a try by sending a text message to 86444 with the word “START.” This means that with the same shortcode, 86444, UK users can tweet via SMS with Vodafone, O2, and now Orange.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.