Over 2 Million Facebook Users Love Honda

Do you know somebody who loves Honda? Apparently, everyone does.

The automaker launched an official Facebook page in August, Everybody Knows Somebody Who Loves a Honda, and it has already accumulated more than 2 million fans, AdAge.com reports.

Honda only ran a “sprinking” of ads on the social-networking site, according to AdAge.com, but it conducted a one-day targeted home-page takeover Oct. 19 on sites including ESPN.com, CNN.com and SportsYahoo.com.

Senior manager of national advertising Tom Peyton told AdAge.com:

It wasn’t a big media buy, but it got a lot of attention. (Everybody Knows Somebody Who Loves a Honda is) a pretty powerful piece of advertising because people are buying into it and we aren’t giving anything away. At the end of the day, I am putting some pennies back into my brand piggy bank.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.