Sunday’s game was the first ever Super Bowl webcast and the online turnout exceeded expectations. Back in December, when news got out that NBC would be streaming the big game, Joshua Cohen of Tubefilter crunched the numbers and estimated that anywhere between 1 and 1.5 million viewers would be streaming the game on their computers, smartphones and tablets. In the end, 2,105,441 users came out to watch the game, which NBC says was the most-watched, single game sports event of all time.
MediaPost reports that, “In the fall, NBC’s ‘Sunday Night Football’ had been pulling in around 200,000 to 300,000 digital viewers for its webcasts per game. In total, NBC says the online Super Bowl XLVI event pulled in 78 million minutes that were streamed.” The 2.1 million users watched the game via NBCSports.com, NFL.com and NFL Mobile from Verizon.
Kevin Monaghan, NBC Sports Group’s Senior VP of Business and Managing Director, Digital Media said, “The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.” The online viewers consisted of about 2 percent of the traditional TV viewing audience watching the game on NBC.
Were you part of the record-breaking audience numbers that watched the first ever webcast of the Super Bowl?
Image credit: Diego Cervo via Shutterstock
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.