Swirl today launched an eponymous app that retailers can use to deliver targeted content and offers to consumers while they shop in their stores. Timberland, Kenneth Cole and several others began using the platform in their New York and Boston stores.
Microsoft’s New Xbox One Teams with Spielberg and NFL to Create Interactive Social TV (LostRemote)
Xbox revealed its next-generation console today, Xbox One, featuring live TV integration and two big announcements to blur the lines between television and social gaming. The big announcements were focused on redefining the act of watching TV from a passive to an active experience — mostly on the first screen.
Facing an online revolt, Ferrero, the company that makes Nutella, rescinded a cease-and-desist letter it had sent to the organizer of World Nutella Day, an online event to celebrate the delicious chocolate-hazelnut spread.
Yahoo got a much-needed dose of cool when it decided to acquire the blogging site Tumblr for $1.1 billion earlier this week. Long before Tumblr CEO David Karp said “fuck yeah” to Yahoo, he told Mediabistro in an interview about his plans for the startup, “I don’t think we aim to sell anything.”
Twitter has earned a patent for the interactive feature by which users pull down to refresh content, which is widely used in mobile apps. The company said it would manage the patent using an Innovator’s Patent Agreement, essentially only exercising the patent if it is first sued by a company that allegedly infringes on it.
Brooklynites love Brooklyn Bowl for its 16 bowling lanes, live concerts, cushy leather seats, fried chicken from Blue Ribbon, and selection of Brooklyn Brewery beers, but how does the rest of the world discover a remote corner of Williamsburg that’s big enough for a whole bowling alley? And how does the venue keep New Yorkers coming back for more? Social media.
YouTube has announced the winners of its Next Vlogger competition: an elite group of video bloggers who inspire others while they sit in front of the camera and talk about everything from their latest hauls from the beauty supply store to the best uses for pineapples.
No wonder Grumpy Cat is so grumpy: parents are now sharing more videos of their kids than of their cats, according to a survey of parents by Magisto.com and PlayScience global research firm. In fact, parents are three times more likely to shoot and share videos of their kids (27 percent) than they are of their pets (9 percent).
I have a simple question for you: How much does social media guru Gary Vaynerchuk stand to make from Yahoo’s purchase of Tumblr? On Gary Vaynerchuk’s website, he discloses that he has an investment in Tumblr.
Today only, we’re having a one day sale on our summer social media networking events, AllTwitter Marketing Conference and AllFacebook Marketing Conference, June 4 and 5 in San Francisco. You’ll save $100 off your ticket to either event or $200 off a Combo Pass to attend both. Just use the code ONEDAY when you register.
