The medium is the message? Not anymore, according to Ben Huh. Nowadays, “the form factor is the messenger.”
A trio of innovative ad industry leaders on how mobile advertising can be minimally intrusive and profit-maximizing.
This week, Roku is hiring a manager of user analytics, and The Woods & Co needs a social media specialist. Meanwhile, Market America is seeking a social media community manager, and a social media writer. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
According to a word cloud by We Are Social, ‘startup,’ ‘gaming’ and ‘social’ are big at this year’s SXSW Interactive.
Candy Crush Saga is still enjoying huge growth — but there are troubling signs for its developer, King, ahead of its planned IPO.
Women dominate social media in almost every way — as users of top sites, consumers of news and generating value for visual networks.
According to a recent report, more CFOs are engaging on social media to get a better understanding of how it affects their businesses.
The Bitcoin Foundation addresses the recent media frenzy over the currency’s creator: “[Bitcoin is] ultimately controlled by no one.”
Email marketing has long been an important channel for brands to reach subscribers for their latest deals, promotions, and content. In fact, marketers sent over 838 billion emails in 2013.
But the trouble with inbox marketing is that it happens in vacuum…nobody hears it when a consumer “clicks”.
When you keep a consumer in a private platform to make purchase decisions- you are missing the opportunity to establish a direct dialogue with a potential customer – and their audiences. Thanks to the proliferation of social & mobile platforms, there are now best practices for turning your subscriber list into engaged social customers.
By giving your email subscribers an opportunity to respond publicly via social channels – you can take your silent subscribers and turn them into engaged social participants who then spread your branded message to their audiences. When you give subscribers the ability to respond to a private email offer directly on social media- you dramatically increase your reach and amplification. Emerging technology now allows brands to then directly reach out to those interested consumers with the resources to complete a conversion. Read more
Vine is testing editorially-curated video lists based on specific categories and has banned “explicit sexual content.”