How Social Media Can Help or Harm Your Online Reputation [Infographic]

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Social media is a key factor in managing a brand’s online reputation, according to an analysis by MDG Advertising. Research shows that 92 percent of consumers trust the brand recommendations they receive from friends and family, and that 70 percent also value other consumers’s opinions online. Combining case studies, statistics, and practical advice, this infographic illustrates the need for brands to incorporate social media into their reputation management strategies.

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Why New York Needs Airbnb

sophie

I spent the summer of 2008 living in a youth hostel in the middle of Times Square, where an old classmate I had reconnected with on MySpace had filled his two-bedroom apartment with bunk beds. I shared a basement with a rotating cast of 14 tourists and two kittens while he slept in a loft space above the living room and his roommate took the other bedroom. The idea was ahead of its time — Airbnb, a site for listing short-term rentals of rooms or entire homes, emerged just a couple months later.

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